Our Team

Mariko Drouin, Chief Igniter

mariko drouinAs founder and chief igniter of FiredUp Communications, Mariko manages communications initiatives for clients in a wide variety of industries including health and beauty, self-awareness, technology, and non-profit. She also enjoys working as a publicist for both fiction and non-fiction authors. Mariko specializes in assembling strong virtual teams to assist clients in reaching their objectives and her background in marketing, social media, public relations and design help insure their success.

Balancing a strategic perspective with a gung-ho drive for results, she brings a fiery creative flare to each campaign. Prior to launching FiredUp, Mariko served as the Director of Communications and Marketing for one of Chicago’s largest non-profit educational institutions. A graduate of California State University at Chico with a BA in Public Relations, she is a world traveler and addicted to discovering new cultures and places.

Mark Reitz, Web Design, SEO, Marketing

markMark has been adding a plethora of his imaginative and compelling websites to the World Wide Web for the past 10 years. While multimedia and print design were his initial focus, search engine optimization, usability, email marketing, Web analytics and pay per click followed closely behind–becoming part of his unique skill-set. Today’s digital landscape is in constant flux and Mark prides himself on being in the know about the latest techniques, trends and tactics. Mark’s vast experience in online marketing and his unique eye for design ensures his clients receive a good looking website that ranks well and converts traffic into customers. A graduate of Platt College in San Diego, Mark balances his time spent at the computer with a magnetic passion for outdoor activities such as surfing, snowboarding and mountain biking.

Abbe Sparks, Publicist

abbeAbbe Silverberg Sparks has been promoting Fortune 500 companies and non-profit organizations for over 20 years. She has a broad background in all aspects of communications with expertise in media placement, cause-related marketing, writing and special events.  Over the years, she has enjoyed successfully developing and implementing marketing communications programs for some of the nation’s most prestigious companies that include Viacom Inc., Showtime Networks Group, the National Restaurant Association’s Educational Foundation, McDonald’s Corporation, Chicago Metro Association for the Education of Young Children and Steamboat Casino River Cruises.  She has worked with numerous government, industry and consumer groups, including The Partnership for Food Safety Education, The Partnership for Drug Safety Education, political action committees, the American Medical Association, and state and local health agencies.