Services
Public Relations
At FiredUp we have the expertise to create and customize a public relations campaign that will both ignite interest from the media and align with your goals and bottom line.
In the last few years, the media landscape has changed dramatically. It’s no longer true that the only way to get noticed is through traditional media coverage. There are a multitude of opportunities to gain exposure and our integrated campaigns blend traditional strategies, online marketing and social media to earn you maximum coverage.
In this new environment, we no longer have to broadcast one-size fits all messages and instead target micro-groups through Web-based interactions. By engaging your target audience in this way, we create tailored messages to build relationships, brand recognition and loyalty.
Together, we will leverage new relationships and implement strategies to reach your goals.
Our services include but are not limited to:
- Press kit development
- Key messages
- Radio and TV interviews
- Print and online coverage
- Media training
- Creating key partnerships
- Events
- Product launches
- Cross promotional tie-ins
Social Media Marketing:
Spark customer interest, create meaningful dialogue and build lasting relationships with social media marketing. FiredUp knows all the channels to interact with your target audience online and build lasting networks of opinion leaders and influencers.
Social media has changed the way people consume information. While traditional media still has merit, it is no longer the heavy weight champion. These new applications allow you to interact directly and effectively with those who are interested in your products/services while building customer loyalty and a cohesive brand.
FiredUp embraces the following applications to light up your campaign:
- Google+
- YouTube
- Squidoo
- Podcasting
- Social media press release
- E-mail marketing
- Electronic press kit
- Blogging and blogger relations
- Viral videos
Web Design & SEO
First impressions are everything and in most cases your website acts as the introduction to your brand. FiredUp knows just how to create a site that will fuel excitement, motivate, and interest your customers.
Building your new website with FiredUp is a fun and creative process for all involved! We work together to determine the key elements of your business and produce a website that is beautiful, provides a rich user experience, and has an effective online presence.
FiredUp provides a complete suite of web design services including:
- Search engine friendly
- Standards compliant
- Custom programming
- E-commerce / Shopping carts
- Flash multimedia design
- Video streaming integration
- Content management systems
- Blog and forums integration
Search Engine Optimization (SEO)
Whether you have an existing website that you would like to see rise to the top of page one in Google, or we are creating a site for you from scratch, SEO is the secret weapon that drives traffic to your website and enables new customers to easily find you online.
In order for your website to be a star contender online, fundamental SEO requirements must be met. We always begin our SEO work with a website audit to assess the current state of the site and market. This includes tactics like keyword research, competitive analysis, traffic assessment and analytics reviews, and much more. Once we have remedied any existing problems, we optimize your current web pages and initiate the SEO campaign to ensure online visibility is maximized.
Our campaigns include, but are not limited to:
- Link building
- Keyword targeted link creation
- RSS & video syndication
- Social bookmarking
- Directory Submissions
Design Services
Like they always say, a photo is worth a thousand words. At FiredUp we know that a sleek brochure, attention grabbing logo, or impressive newsletter is important in augmenting your brand’s identity. In today’s competitive market, brand recognition is everything and with the right kindling, visual expression fuels a campaign!
Our design services include, but are not limited to:
- Direct Mail Pieces
- Flyers
- Newsletters
- E-Newsletters
- Brochures
- Sales Packets
- Business Cards
- Banner Ads
- Logo Design
Event Marketing
With a fiery creative flare, and years of experience, FiredUp knows how to plan a successful event! We will manage all the details from designing the invitations, to pre-event publicity and on-site media coverage.
Events are a fantastic way to shine the spotlight on your brand, build relationships with sponsors and garner extra media attention through cross promotional tie-ins.
Even though the focus has shifted to online communication, face-to-face events are powerful tools to build brand loyalty and interact with customers.
Let FiredUp plan your event today!
Services for Authors
We adore working with authors and just love promoting books!
